Lexis Hotel Group Joins Tourism Malaysia Sales Mission to China

Tourism Malaysia, in partnership with state tourism bodies and the Malaysia Inbound Chinese Association (MICA), conducted a second series of sales missions to southern and eastern China from 26 to 30 August, 2024. After the success of the first series and participation in ITB Shanghai, this mission aimed to strengthen tourism ties with key cities such as Shenzhen, Chongqing, Wuhan, and Nanjing.

Represented by its Director of Sales (Travel Trade) Mr. Amigo Law, Lexis Hotel Group was among the 78 participating organizations representing various industry players. This initiative provided Lexis Hotel Group an excellent platform to showcase its luxury hospitality offerings to the Chinese market, contributing to Malaysia’s target of welcoming 5 million tourists from China in 2024.

As of June 2024, Malaysia has recorded a 190.8% increase in Chinese tourist arrivals, reaching 1,449,711 visitors compared to the previous year. With an ambitious goal of attracting 27.3 million international arrivals, Lexis Hotel Group’s involvement underscores its commitment to boosting Malaysia’s tourism industry.